Innovative (of a product, idea, etc.) featuring new methods; advanced and original.
Notorious famous or well known, typically for some bad quality or deed.
Gen Z is a new network which is being described as the most notorious and innovative youth media network. This network’s original content has a focus on fashion, sports and music and the brief was to design an animated logo and 3x4 seconds idents.they would be interested in this kind of content). A series of photographs have been added together in order to form these idents and a pink coloured filter has been applied to all of them to keep the consistency. This TV Network is for people that form this generation therefore people that were born in the 1998. The concept of this is to bring and connect these people by offering suitable content that might interest them. The target audience will have a common interest in fashion, sport and music therefore these are the main focuses for this network.