Transition | Branding
Always sad when the party stops? Well, Transition by Bacardi is the festival for you. Taking place on the longest days of the year, Transition is the epic summer party that never ends. The idea behind this is the Summer Solstice, when the sun reaches its highest point in the sky at noon, marked by the longest days. Long days can seem like forever, so why not have a festival during this time where the fun doesn’t seem to ever stop? Considering that the festival will be taking place both during day and night time, the design direction will be reflecting this through various assets which will be applied depending on what time it is or preferences. 
The most important part is to have fun and whether you are a day or night person, self-expression is an important factor for us, and we are offering you the best time of your life. A 72h non-stop dance party to get you moving and grooving to the freshest beats and rhythms from the music industry. Once the physical festival ends, the 72h playlist will become available on Spotify to re-listen, share and be added to. In order to get this, you must grab one of our premixed cans that have a promotional code. Can’t make it? The festival will be live-streamed, and we have organised Virtual Reality spaces around the world which will offer you the chance of experiencing the festival and connect with other users. All that you have to do is keep the party going!​​​​​​​