Burger King has stood for flame-grilling since 1954. Their burgers are cooked over an open flame grill but less than a third of 18-24 year olds are aware of this. The challenge has been to create an explanatory video, that clearly explains the ideas that have been generated for this campaign. Burger King is a brand with an edge, therefore a strong colour palette has been used in order to make this campaign successful but also effective.
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