Kassala (kah-sah-lah) is the capital of the state of Kassala in eastern Sudan.
The project has offered me the chance of gaining insights into Sudanese cultures, traditions and cuisines, but also to use my findings in order to create an impactful brand identity. The target audience for this brand is 20 to 40 year old urbanities who are constantly in search of the next trend in food and drink. The design direction is contemporary which is appealing to the target audience and this is presented by the following mockups. The colours applied to all design elements are a reflection of the Sudanese culture and the products presented down below are traditional.