The tone of voice for my website is professional but contemporary and unique which reflects Rihanna as a singer. The design direction is simple but the use of bold colours help the website become memorable. The colours represent fun and power and it offers a professional experience for the audience. The target audience differs because Rihanna has fans that differ in age. This website will allow the audience to be up to date with the newest photographs, songs or videos alongside information regarding her tour. A record of Rihanna’s musical journey will be kept on the website, with easy access to Spotify in order to listen to the chosen songs.