W7 | Branding
Re-imagining W7’s brand identity in order for it to become consistent and at the same level as the quality of their products. W7 is aimed at young and fashion-forward individuals and their aim is to encourage the audience to feel confident and become who they really want to be. Creating cosmetic products of high quality and satisfying the customers are two important factors for the brand, therefore the packaging and other assets must reflect the quality at all times.